If investors were able to make decisions based on complete information, and with no emotional attachment, they would almost certainly do much better.

That's because every investor—and every human being—makes decisions that are colored by bias.

Whether it's a cognitive bias like putting more value on existing information than new data, or an emotional bias such as fear of loss, biased investment decisions can have huge negative consequences.

The best way to fight back against bias is to understand its effects on your decision making. That's why we have prepared this educational guide that can help you become aware of your own biases, and overcome them. You'll learn:

  • The two main types of biases that affect investors: Cognitive and Emotional
  • Specific examples of biased decision-making that can negatively impact your portfolio
  • Three essential actions you can take to counteract the natural investor tendencies toward bias

If you have $500,000 or more to invest and are ready to learn more, fill out the form to the right to get your free guide today!

A Quick Word About Zacks

Zacks Investment Management has been helping investors meet their financial goals since 1992. Currently we are entrusted with billions in assets by investors just like you. These people turn to Zacks because of our ability to create customized portfolios with many top rated strategies by Morningstar.